Do the enterprise diligently pursue, is able to produce the highest value of the lowest cost products, of course, this value is recognized by consumers, willing to pay for, like Microsoft, a software price marginal cost is almost negligible, but it can buy every corner of the world to hundreds of thousands of prices. Over the concept of every one of the world's excellent business model enterprise, can be summed up with four words to describe, that is "a pleasure which would cost nothing". "Hui" is that consumers get high value, willing to higher prices, "no fees" is the low cost of the enterprise. High prices, low costs, high profits will naturally come out.

"A pleasure which would cost nothing" language "the Analects of Confucius" out of Yao said: "because of the people of their profits, was also a pleasure which would cost nothing?" That means doing something beneficial to the people's government, the cost is not high, but also can get the people's support, Why not?? Mr. Nan in the "Analects" or "body in public good practice", civil servants do sometimes it is easy to do good. Often one thing, a case decided. Sitting on the desk to think out of a proposal, a way, after the decision on the implementation of the above, the impact is unimaginable. Therefore, the most brilliant politicians often have the opportunity to give others good benefits, we get benefits, and no sacrifice for their own damage. Have the ability to do things and do not do the "benefits" is one thing, but for most companies, I'm afraid the bigger problem is how to create a "Hui" what conditions, otherwise it will not hurt other people trapped in the price war and unable to extricate themselves. So "a pleasure which would cost nothing" is a business goal, but also the pursuit of the effect of enterprise strategy.

Harvard Business School professor Michael Porter believes that the enterprise should be in the low cost (no fee) and difference (HUI) on a choice as the basic strategy of the enterprise, but the change is actually due to technical factors such as the enterprise's management mode, we in many industries can see some "super enterprise", they not only have to meet the unique needs of different consumers value, because in the scale and management advantages and has industry-leading cost structure. For example, Microsoft, Google, IKEA, WAL-MART and other well-known enterprises. These enterprises may focus on the strategic focus, such as Microsoft, Google, emphasis on innovation, WAL-MART emphasis on low-cost, but the final result is that they both maintain a unique value, but also to maintain a low cost. If your company can only produce and other enterprise products, it can only be sold at market prices, so let consumers that have unique value, first let the product to achieve the "non commercial", where consumers decide to buy the choice can only choose between you and him, and there will be third "". When the basic attributes of products more and more homogenization era, to achieve the "non commercial", is in need on the basic attributes of products, coupled with time and space, emotion and other affiliated attributes, and enterprises through strategic accumulation can only meet.

There is a small story of a lot of people know the difference can be explained because of the time and space generated by the different value: a local flood, a poor and a rich man was forced to flood to a tree. The difference is, the poor with a pocket of steamed bread, rich people with a bag of gold, a few days are not due to the flood receded, the rich hungry can not stand, had to use a steamed bread of a gold ingot for the poor. We can see the value-added products of typical small in this story, for example, because it is the special period, the market is not a (non commercial), only a single relation between supply and demand, and steamed bread this product, in the usual just to eat, then have a life-saving value. Similarly, in order to reduce the cost, but it is not only a way of squeezing staff income, more important between internal companies and enterprise alliance knowledge sharing mechanism, because the marginal cost of knowledge is very low, a useful knowledge, a person can only be used by one person to bear the cost, one hundred people can be used by 100 someone to share the cost of. The same can be used Chinese an ancient fable to illustrate: a person is not frozen hands every secret, because in the winter when other people because the cold hand cannot wash clothes, the family will use this recipe to wash clothes for generations to make money for people in the winter, to feed a family, a person occasionally know they have recorded the secret recipe, with hundreds of gold to buy this recipe, then this recipe was sold to a belligerent army in the winter, because the Army soldiers in the use of this ice free hand recipe, combat increased, the results achieved victory, that is of course was far more than 100 gold prize. Today, some prominent companies are focusing on the sharing of knowledge platforms that are based on the high leverage and low marginal cost of knowledge. Everyone in this say the era of knowledge economy, how to better develop and utilize and accumulate the internal knowledge source of creativity, is to allow enterprises to "a pleasure which would cost nothing.